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Electronics is the science of controlling electrical energy & circuits. It enables us to design & use electronic devices, computers & chips.

Most adults read the instructions before they use a new gadget or appliance, and take quite a bit of time before they get the machine going. Kids just turn it on, take it all for granted, and click the buttons before working out what it’s all about! That’s wonderful, but wouldn’t it be even more so if they ‘just had a sense’ of why or what when they did it? That’s the power of playing with electronics, having fun with it, and ‘just getting a sense’.


Electronics toys can be a great way to introduce your children to basic electronics and electric fundamentals, from the wonder of holograms (click for more) to the magic of physics (click for more).

They won’t be kids forever. When they decide on careers, they’ll have to compete in an arena with other young adults who are tech savvy. How many typists do you see in the workplace these days, or typewriter repairmen, or switchboard operators for that matter? Understanding how to use emerging technologies is a key advantage in the workplace. That won’t be changing any time soon. The more comfortable your kids are with technology today, the better equipped they’ll be to function in the world of tomorrow.

Our Electronics toys for kids are specially selected to help them develop their ability in making the most the technology of the future, and have heaps of fun DOING it.


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